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Traveling to Texas has become more and more popular over the years. There is nearly $83 billion spent on Texas tourism every year.
Because of these positive results, you may be inclined to own a vacation rental in Texas. However, you may not know the best way to go about optimizing your vacation rental occupancy rate.
Luckily, this guide is here to give you some tips on this.
Use Multiple Platforms
The first thing you should do is use as many platforms as possible to promote your property. You can even use social media and try to contact people directly if you feel like that will get people to your vacation rental.
Then, you have platforms such as Airbnb, VRBO, booking.com, and more.
The goal here is to give you as many options as possible to get your vacation rental dates booked. The extra platforms give you insurance in case there is not a lot of traffic on one platform or if there is too much competition in your area on another platform.
Take Good Pictures
The next thing you should do is make sure that you have as good of photos of your property as possible. This means shelling out the money to hire a professional photographer.
The photographer should take pictures of both the interior and exterior of your property. It should give people an idea of what the bedrooms are like, what the bathrooms are like, what the kitchen is like, what the front of the home looks like, and more.
If you do this properly, you should see some positive results. About 83% of real estate buyers believe that pictures play a large importance in what properties they end up visiting.
Make sure your property looks as good as possible in these pictures.
Have Flexible Booking Options
Something that will help you improve your occupancy rate is to be as flexible with your booking options as possible.
One of the biggest things you can do for this is to let guests book your vacation rental at the last minute. Some people may be desperate for a place to stay in your area and feel like they have limited options on that day. Your property could be the one that saves them from a bad hotel, an expensive hotel, or even sleeping in the car.
To do this properly, make sure you have a system that caters to people checking in when you are not around. Or, make sure that someone can watch your property when you are not around.
Start Optimizing Your Vacation Rental Occupancy Rate
These are some tips that you can use if you want to start optimizing your vacation rental occupancy rate. Use as many platforms as possible to give yourself some insurance. Also, take good pictures of your property and have flexible booking options for those that need a last-minute vacation rental.
Do you want some assistance with this? Message our vacation rental management company to find out more information.
